Film one longer answer, around three to five minutes, then cut it into several short clips, post each clip to Reels, TikTok and Shorts, turn the key points into a carousel and use the script as a LinkedIn post. One filming session can cover a whole week across every platform.
01Start with a longer answer
Instead of filming a 30-second clip, answer one common patient question properly for three to five minutes. A good long answer naturally contains three or four smaller points, and each of those can stand alone.
02Cut it into short clips
Pull out each point as its own 30 to 60 second video with its own hook. One conversation about knee pain might give you clips on when to rest, when to see a doctor, a common myth and a simple exercise.
03Post each clip everywhere
Reels, TikTok and YouTube Shorts all take vertical video under a minute. Upload each clip to all three. Change the caption slightly for each platform, but the video can stay the same.
04Turn it into text
The same points make a carousel for Instagram, a short post for LinkedIn and a section of a blog article on your website. Text versions get found in search in a way videos often don't.
05Keep a simple schedule
Monday the first clip, Wednesday the second, Friday the carousel and so on. A plan like this means one hour of filming fills your week, and you're never deciding what to post on the day.
?Frequently asked questions
Is posting the same video on every platform bad?
No. Each platform shows it to different people. Just upload a version without another app's watermark.
How many clips can I get from one long video?
Usually three to five, depending on how many separate points you make.
Should the captions be different on each platform?
Small changes help, like adding hashtags on Instagram and a question for comments on TikTok, but the main message can stay the same.