For most doctors, three to five short videos a week is the right target, kept up for at least three months. Consistency matters more than any single post. If that's too much, start with two a week that you can keep up, and batch-film them in one session so posting never depends on finding spare time.
01The short answer
Three to five videos a week works well on Instagram Reels, TikTok and YouTube Shorts. You can post the same video on all three, so one filming session covers everything.
The more important number is how long you keep going. Most accounts look flat for the first six to eight weeks and then start to pick up. Doctors who quit at week five never see that part.
02Does posting time matter?
Much less than people think. The time of day you post makes a small difference at most. What moves your numbers is posting regularly and making each video worth watching. Pick a time that's easy for you and stick with it.
03How to post consistently with a full clinic
Batch your filming. Set aside one hour a week, film four to six videos back to back and you're done. Trying to film one video a day between patients is where most doctors fall off.
Keep a running list of patient questions so you never sit down wondering what to say. Use the same spot in your office, the same light and the same framing, so you don't have to set up from scratch each time.
Hand off the editing and posting if you can. Editing is where most of the hours go, and it's the easiest part to get help with.
04Is more always better?
Not if quality drops. Five rushed videos will do worse than three good ones. Post as often as you can while still answering each question properly.
?Frequently asked questions
Is posting once a week enough?
It's better than nothing, but growth will be slow. Two to three times a week is a more realistic minimum if you want to see momentum.
Should I post the same video on every platform?
Yes. Reels, TikTok and Shorts all take vertical video under a minute, so one video can go to all three.
How long until I see results?
Usually two to three months of steady posting before growth becomes noticeable.