It depends on how much time you have and how much you want to spend. Doing it yourself is cheapest but costs the most hours. Hiring in-house gives control but means salaries and management. An agency costs a monthly fee and takes the most off your plate. Most busy doctors end up with an agency or a part-time editor.
01Doing it yourself
This costs nothing but your time, and it's a good way to learn what works. The catch is that planning, filming, editing and posting several videos a week easily takes eight to ten hours. Most doctors manage it for a few weeks, then clinic gets busy and posting stops.
02Hiring in-house
A dedicated person on your team means they know your practice well and can film in the clinic any day. You'll be paying a salary, buying equipment and managing their work. One person rarely covers strategy, scripting, editing and design equally well, so quality can be uneven.
03Using an agency
An agency handles the whole process for a monthly fee. The good ones bring a team that has already worked out what does well for doctors, so you skip a lot of trial and error. The trade-off is that you're one of several clients, and you need to choose one that understands medicine and lets you approve everything.
04What to ask an agency before signing
Have you worked with doctors before, and can I see examples? Who writes the scripts, and do I approve them? How many videos a month, on which platforms? What do I need to do each week? What happens if I want to stop?
05Where we fit
Atomik Grow is an agency that only works with doctors and health creators. Plans start at $1,000 a month and you film about an hour a week. If you'd rather do it yourself for now, the other guides on this blog are written so you can.
?Frequently asked questions
How much does a social media agency for doctors cost?
Usually from about $1,000 to several thousand dollars a month, depending on how many videos and platforms are included.
Can I start in-house and switch later?
Yes. Many doctors start themselves, learn what works, then hand it off once posting regularly gets hard to keep up.
What's the cheapest way to get help?
Hire a freelance editor for your videos while you keep planning and filming yourself.