Sometimes, but trends shouldn't be your strategy. A trend can get you seen by new people, but it rarely tells a patient why they should choose you. Use trends occasionally, when one genuinely fits a point you want to make, and build most of your content around answering real patient questions.
01What trends are good for
Trending audio and formats get pushed to new viewers, so they can help a small account get discovered. A clever trend that ties back to your specialty can introduce you to people who'd never search for you.
02Where they fall short
Most trend videos are forgettable. Viewers enjoy them and move on without remembering who you are. Dancing doctor videos can also make some patients take you less seriously, especially in specialties like surgery or oncology.
03What works better
Answer the questions patients actually ask, tell the story behind a result with consent, and explain things the way you would in the exam room. This kind of content keeps working for months because people search for it.
04How to use a trend well
Only use one if you can attach a real point to it. Ask yourself whether someone would learn something about you or your field from it. If not, skip it.
?Frequently asked questions
Will trends help me grow faster?
They can give short bursts of views, but steady growth usually comes from useful, searchable content.
Do before-and-after posts count as education?
They grab attention, but pair them with the story and the process so viewers understand what was done and why.
Is it unprofessional for doctors to do trends?
It depends on the trend and your specialty. Keep it in line with how you'd want patients to see you.