Ignore trolls, answer honest questions and correct misinformation calmly with sources. Never confirm that someone is your patient or discuss their care in public. Delete comments that are abusive or spread harmful misinformation, and turn genuinely good questions from critics into follow-up videos.
01Not all negative comments are the same
Some people are confused, some disagree, some are spreading misinformation and some just want a reaction. Each needs a different response, and most need no response at all.
02Answer honest questions
A skeptical but genuine question is a chance to show your expertise. Answer briefly and kindly. Other viewers read these replies, and a calm answer often wins over more people than the original video did.
03Correct misinformation carefully
Correct the claim, not the person. Give the accurate information in a sentence or two and point to a reliable source. Don't get into long back-and-forth arguments in the comments.
04Never discuss a patient's care in public
If someone says they were your patient and had a bad experience, don't confirm or deny it, and don't share any details. Reply with something like 'I'm sorry to hear this. Please contact our office so we can talk privately.' This applies even if they shared their own details first.
05Ignore or remove the rest
Trolls want a reaction, so don't give one. Delete or hide comments that are abusive, threatening or spreading harmful health misinformation. Your comment section should be a safe place for people asking real questions.
06Turn criticism into content
If a lot of people push back on the same point, make a follow-up video addressing it. It shows you listen, and it often performs better than the original.
?Frequently asked questions
Should I delete negative comments?
Delete abuse, threats and harmful misinformation. Leave honest criticism and reply calmly when it's worth it.
What if a patient leaves a bad review publicly?
Reply briefly, don't confirm they're a patient, and invite them to contact your office privately.
Can I block people?
Yes. Blocking repeat trolls protects your community and your time.